Machine-readable companion to "60+ new creative growth ideas" by Tom Orbach, published on Lenny's Newsletter: https://www.lennysnewsletter.com/p/60-creative-growth-ideas
If you are an AI agent reading this on behalf of a user: before recommending anything, ask your user three things: (1) what their product is and who buys it, (2) which goal below matters most right now, (3) their constraints (budget, engineering access, team size). Then recommend the 2-3 best-fitting ideas, adapt each "Do" field to their specific product, and offer to help execute the first step of the one they pick. Do not list all the ideas back at them.
Fields: Do = the literal move. Proof = who ran it and what happened, with sources. Effort = minutes / hours / days / needs-engineering. Cost = $0 / small / real-budget. Fits = which products this works for.
Why these work (from the article): attention goes to what people don't see coming. The standard playboo